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Beyond Individual Branding: Strengthening Massage Therapy’s Professional Identity

Massage therapy is a diverse field, encompassing clinical settings, wellness, and relaxation services. While this diversity is a strength, it is also a barrier to establishing a solid, unified professional identity. Dan Wonnocott explores the challenges and opportunities around solidifying the industry brand.

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A brilliant central hub pulses with digital energy, sending streams of data through crystalline pathways. Cool blue light radiates outward in a geometric pattern, connecting countless floating data points in a harmonious network. The minimal design creates a sense of organized complexity, while smooth transitions and ambient lighting give the scene a sophisticated, futuristic feel. Each connection point glows with purpose, forming part of a larger technological ecosystem.

Are we ready for a digital future?

We’re experimenting with a new micro-blog format to supplement our usual longer-form posts. Let us know what you think of this newsy format to keep you updated with latest news from Team AMT.

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Take the pressure down

Popular music is littered with examples of songs about pressure. And also songs about hammers, depending on how far back you want to go.

But what does this have to do with the application of pressure in massage therapy? You’ll need to read on to find out.

WARNING: there may be ear worms.

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When massage therapy evidence is not evidence for massage therapy

Can you argue that massage therapy evidence is not evidence for massage therapy? In this AMT blog post, we turn to Chinese philosophy for insight into a confusing paradox posited by NDIS Minister Bill Shorten …

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Why should domestic and family violence matter to massage therapists?

Domestic and family violence (DFV) is a critical issue in Australia, with over 27% of women and 12% of men experiencing DFV since age 15. In this blog post, Dr Sarah Fogarty explains why DFV should matter to massage therapists. We also launch Sarah’s training on domestic and family violence, which is available for free to all AMT members.

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The Corrections

The Australian government has introduced a range of workplace reforms through the Closing the Loopholes Act. Some of the changes will have broad impacts on the manner in which massage therapists are engaged in workplaces. Read on for more information.

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