Does slow time give you the heebie-jeebies?

By Youjung Suh

Being a sole practitioner is like being on a rollercoaster – there are times when you’re racing along, and then there are moments when things quiet down. These ebbs and flows are just part of the gig, and how you handle those downtime moments can seriously reflect on your future performance.

It is okay to have those gaps but let’s discuss some strategies to turn those calendar gaps into opportunities that’ll help your practice rock and roll. It is a bit like catching waves at the beach – you’ve got the awesome swells and the calm patches. Instead of bumming out about the slower times, why not make them all about you!

Turning Downtime into Done Time: Navigating Admin Tasks Effectively

When things are crazy busy, all those boring admin tasks can pile up. The next time you find a little free space in your schedule, use it to tackle those pesky to-dos. Imagine this: you’ve got an hour or even just half of that. Instead of aimlessly scrolling through social media or watching yet another dog video, make a beeline for your workspace. Straighten up your workspace, get your records in order, and tweak your processes for maximum efficiency. Having a tidy workspace not only helps you stay focused but also shows off your pro side to clients.

Connect through Meaningful Marketing

You’ve conquered the clutter. Now, let’s dive into the world of marketing – but hold on a sec, what does that even mean? Marketing isn’t just slapping up a bunch of ads and hoping for the best. It’s about tapping into the hearts and minds of your clients, understanding their needs, and offering solutions that make them go, “Yes, this is exactly what I’ve been looking for!”

Imagine you’re at a party, and you strike up a conversation with someone who’s into the same obscure hobby as you. Instant connection, right? Marketing works a bit like that. It’s about creating a connection, a resonance, between what you’re offering and what your clients truly want.

So, here’s the game-changer: dive deep into your clients’ minds. Understand their pain points, their concern and struggles. What keeps them up at night? Why wouldn’t they book for a massage when they truely need one? When you can answer these questions, you’re on the right track.

Remember, marketing isn’t about shouting the loudest or bombarding people with ads until they surrender. It’s about crafting a message that resonates, that speaks directly to your clients’ hearts, and that offers them a way forward that they’re genuinely excited about.

Ah, marketing – it’s a realm of both triumphs and setbacks, isn’t it? I’ve had my fair share of wins and losses in the marketing game, and let me tell you, it’s been quite the roller coaster. But you know what turned out to be my secret sauce? The power of education.

Let’s rewind a bit. Back in the day, I thought I had the marketing thing all figured out. I threw some ads out there, crossed my fingers. Most of the time, I was clueless whether this is working or not. And then, I had a revelation. It hit me that if I wanted to truly excel as a therapist – and as a marketer – I needed to invest in myself. I needed to become a better version of me, armed with knowledge and expertise that went beyond catchy words and relaxing images.

The Power of Education: The True Secret to Increasing Word of Mouth

AMT’s suggested professional development activities turned out to be my guiding light. These activities opened up a treasure trove of knowledge about the intricacies of the human body and mind. As I delved into the world of anatomy, physiology, and psychology, I realised that my newfound understanding was more than just a tool for my practice – it was the key to unlocking a more effective marketing strategy.

And right now, I’m on a whole new adventure – the journey of exploring the mysteries of neuroplasticity. It’s like a rabbit hole I can’t help but dive into headfirst. You see, curiosity is a powerful force. It’s what keeps our minds buzzing with excitement and our spirits forever young. As a remedial massage therapist, staying curious and open to learning is the key to keep your ideas fresh, your approach innovative, and your clients engaged.

What’s the topic that makes your eyes light up and your brain go, “I need to know more!” Keep exploring, keep expanding your horizons, and keep infusing your practice with the magic of knowledge. It’s not just about marketing – it’s about creating a journey that’s as exciting for you as it is for your clients.

Recharge and Reconnect: Finding Happiness Beyond Work

So, you did all your admin work, studies, and marketing game all up to date? That’s seriously impressive! But here’s the thing – life’s not just about being a productivity machine. You’ve gotta treat yourself to some well-deserved fun too. Ever thought about taking a breather? what about a few days off, chilling by the coast, toes in the sand, wind in your hair. Or how about joining one of those evening sip and paint classes? Why hold back?

It is important to connect the world outside of your work. Because you’re you! An individual needs a dose of happiness every now and then. It’s like recharging your batteries, but for your soul. Sure, responsibilities are important, but so is your sanity. Taking time to do what you love isn’t a luxury; it’s essential for keeping that zest for life alive. Think of it as a secret ingredient to your overall awesomeness.

Doing what you love can spark some seriously cool ideas. When I signed up for pottery classes, I had to learn how to use my pressure but in a whole different way to be able to create something from clay. I’ve learnt how to control pressure. Did I know I would learn that before taking course, not at all. And I just gazed away and completely forgotten about everything else in that moment. Soaking in every drop of awesomeness.

Steady income doing what you love? You’re acing it! Next time if you see a space in your schedule, be excited!  Block out those time, go for a walk and dive into a podcast that fuels your fire. Clients aren’t searching for ads; they’re seeking an expert like you who can ease their pain. Embrace the calm; the buzz will come as your clients spread the word.

About the author

Youjung Suh is a passionate remedial massage therapist located in Brisbane, QLD, who loves exploring how the mind and body are interconnected. She dedicates her time to empowering clients with what they can do to improve and feel better. With a background in psychology, she does her best to find all-around holistic and realistic solutions. When she’s not working, you might find her enjoying fun animal videos.

Cover image by Alan Frijns from Pixabay