{"id":21,"date":"2017-09-06T04:40:43","date_gmt":"2017-09-05T18:40:43","guid":{"rendered":"http:\/\/blog.amt.org.au\/?p=21"},"modified":"2026-02-18T21:19:58","modified_gmt":"2026-02-18T10:19:58","slug":"so-why-a-blog-for-amt","status":"publish","type":"post","link":"https:\/\/blog.amt.org.au\/index.php\/2017\/09\/06\/so-why-a-blog-for-amt\/","title":{"rendered":"So why a blog for AMT?"},"content":{"rendered":"<h6><strong>By Michelle McKerron<\/strong><\/h6>\n<p>Hello and welcome to the shiny new AMT blog!<\/p>\n<p>Massage therapists are such a diverse group of people. Age, gender, ethnicity, culture, training, access to resources, and client demographics and needs all mold us into really different therapists. But within this rich diversity we all share a single, unifying goal &#8211; to provide care for people that will help them move into a better physical or mental space.<\/p>\n<div id=\"attachment_94\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-94\" class=\"wp-image-94 size-large\" src=\"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2017\/09\/amt-conf-2016_1-1024x683.jpg?resize=1024%2C683\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2017\/09\/amt-conf-2016_1.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2017\/09\/amt-conf-2016_1.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2017\/09\/amt-conf-2016_1.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2017\/09\/amt-conf-2016_1.jpg?resize=750%2C500&amp;ssl=1 750w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-94\" class=\"wp-caption-text\">Delegates at the 50th anniversary workshop on respiration.<\/p><\/div>\n<p>So, how does AMT best provide information and support to members who are busy looking after their clients, while accommodating the need to keep things relevant and accessible? Moving forward, we believe it is in the form of a blog!<\/p>\n<p>So, what\u2019s a blog? I am no expert &#8211; I trust my hands more than the internet most of the time! But here\u2019s a quick overview. The term \u2018blog\u2019 is short for \u2018weblog\u2019 which, simply put, is an online journal. Blogs consist of a series of posts made by one or more \u2018bloggers\u2019. The posts appear in reverse chronological order, with the most recent post at the top of the main page. Readers can easily scroll back through the blog to read older entries.<\/p>\n<p>It\u2019s an easy way for us to disseminate articles and information, and an accessible way for you to get that information. AMT can also use the blog to inform and educate the public about our Association and the valuable contribution that our members make within the healthcare domain. Blogging gives us the opportunity to connect and network, and even teach others. It also gives AMT a voice on the world stage; this was something that was difficult to achieve with AMT\u2019s print journal, <a href=\"http:\/\/www.amt.org.au\/amt\/amt-journal.html\" target=\"_blank\" rel=\"noopener noreferrer\">In Good Hands<\/a>, which could only reach a much smaller, local audience. We aim to inject some Australian voices into the international dialogue and join the conversation about where the practice of massage therapy is heading.<\/p>\n<p>The great news is that the blog is free for everyone to read and, if you enjoy the articles or think they might even have value for your clients, you can easily share content on your social media pages or email them at the click of a button. Most importantly, if you don\u2019t want to miss a post, please subscribe using either of the subscription links in the right hand side bar next to this post and we\u2019ll make sure you\u2019re notified when every delicious post lands. (You can subscribe to the RSS feed or via email).<\/p>\n<div id=\"attachment_109\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-109\" class=\"wp-image-109 size-full\" src=\"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2017\/09\/14470566_10154638815889903_3377966226009501720_n.jpg?resize=960%2C639\" alt=\"\" width=\"960\" height=\"639\" srcset=\"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2017\/09\/14470566_10154638815889903_3377966226009501720_n.jpg?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2017\/09\/14470566_10154638815889903_3377966226009501720_n.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2017\/09\/14470566_10154638815889903_3377966226009501720_n.jpg?resize=768%2C511&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2017\/09\/14470566_10154638815889903_3377966226009501720_n.jpg?resize=750%2C499&amp;ssl=1 750w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><p id=\"caption-attachment-109\" class=\"wp-caption-text\">Delegates at the 50th anniversary celebrations last year.<\/p><\/div>\n<p>The AMT blog will bring you one fabulous article each week. Each article will be industry relevant, up to date and showcase what massage therapists have been discussing across social media. There will also be news from the AMT office and messages from the Chairperson, plus book\/study reviews, case studies, clinical articles and profiles of members. You will be able to thoroughly digest individual posts over a quick cuppa or between clients.<\/p>\n<p>Doesn\u2019t it sound great?<\/p>\n<p>While we say hello to the AMT blog, we must say a fond \u201csee ya later, alligator\u201d to a faithful and familiar friend. The quarterly AMT Journal <em>In Good Hands<\/em> is leaving us for retirement. The format and look of the journal had become tired and dated, and was in dire need of a refresh. In practical terms, though, the cost of producing and mailing In Good Hands is better spent on giving AMT members a better experience from their Association. In place of the Journal, we will be publishing a yearbook which will feature the best clinical articles from the AMT blog and longer, peer-reviewed articles that are better suited to a print format. We aim to make the AMT yearbook a publication that you will be proud to display in your clinic. The annual publication cycle will give you the time to dip in and out of articles at your leisure, and get full value out of the content. Throughout the year, this blog will allow you access to more frequent, bite-sized and timely chunks of content, without AMT being constrained by publication deadlines. There\u2019s an immediacy and responsiveness in online publishing that we just cannot match in print.<\/p>\n<p>We\u2019re excited about the upcoming articles we\u2019re going to share on this blog but we\u2019re looking for different voices to give us their perspective so we need <strong>your help<\/strong>. Do you have an article you\u2019re itching to write? Is there someone you want to hear from or read an article by? Is there a topic you want to know more about? Please let us know in the comments below or via <a href=\"mailto:info@amt.org.au\">info@amt.org.au<\/a>.<\/p>\n<p>We will see you back here next week!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello and welcome to the shiny new AMT blog! Chairperson Michelle McKerron chats about what to expect from the blog articles.<\/p>\n","protected":false},"author":1,"featured_media":109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-21","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-practice"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2017\/09\/14470566_10154638815889903_3377966226009501720_n.jpg?fit=960%2C639&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":749,"url":"https:\/\/blog.amt.org.au\/index.php\/2018\/05\/04\/amt-position-statement-on-the-provision-of-mobile-massage-therapy-services\/","url_meta":{"origin":21,"position":0},"title":"AMT Position Statement on the Provision of Mobile Massage Therapy Services","author":"admin","date":"04\/05\/2018","format":false,"excerpt":"AMT has released a position statement on the provision of mobile massage therapy services that describes the benefits and evidence to support in-home and corporate massage services.","rel":"","context":"In &quot;AMT&quot;","block_context":{"text":"AMT","link":"https:\/\/blog.amt.org.au\/index.php\/category\/amt\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2018\/05\/amt-position-statement-1.png?fit=560%2C315&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2018\/05\/amt-position-statement-1.png?fit=560%2C315&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2018\/05\/amt-position-statement-1.png?fit=560%2C315&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":3792,"url":"https:\/\/blog.amt.org.au\/index.php\/2023\/09\/13\/the-one-where-we-say-goodbye\/","url_meta":{"origin":21,"position":1},"title":"The one where we say goodbye&#8230;","author":"admin","date":"13\/09\/2023","format":false,"excerpt":"In the words of Harry Truman \"it is amazing what you can accomplish if you do not care who gets the credit\". After 26 years involvement with AMT, we say goodbye to Rebecca Barnett, appropriately in the Blog that she started back in 2017.","rel":"","context":"In &quot;AMT&quot;","block_context":{"text":"AMT","link":"https:\/\/blog.amt.org.au\/index.php\/category\/amt\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2023\/09\/thank-you-140227_1280.jpg?fit=1200%2C646&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2023\/09\/thank-you-140227_1280.jpg?fit=1200%2C646&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2023\/09\/thank-you-140227_1280.jpg?fit=1200%2C646&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2023\/09\/thank-you-140227_1280.jpg?fit=1200%2C646&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2023\/09\/thank-you-140227_1280.jpg?fit=1200%2C646&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3672,"url":"https:\/\/blog.amt.org.au\/index.php\/2023\/03\/06\/sharing-and-listening-is-encouragement\/","url_meta":{"origin":21,"position":2},"title":"Sharing and listening is encouragement","author":"admin","date":"06\/03\/2023","format":false,"excerpt":"Applications are open for AMT's 2023 mentoring scheme. Read about the experience of previous participants in today's AMT blog.","rel":"","context":"In &quot;AMT&quot;","block_context":{"text":"AMT","link":"https:\/\/blog.amt.org.au\/index.php\/category\/amt\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2023\/03\/sharing-gefaa65b26_640.jpg?fit=640%2C423&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2023\/03\/sharing-gefaa65b26_640.jpg?fit=640%2C423&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2023\/03\/sharing-gefaa65b26_640.jpg?fit=640%2C423&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2080,"url":"https:\/\/blog.amt.org.au\/index.php\/2019\/10\/02\/we-want-to-hear-from-you\/","url_meta":{"origin":21,"position":3},"title":"We Want To Hear From You","author":"admin","date":"02\/10\/2019","format":false,"excerpt":"Ever wanted to write for AMT's blog but didn't know how? Read on to find out.","rel":"","context":"In &quot;AMT&quot;","block_context":{"text":"AMT","link":"https:\/\/blog.amt.org.au\/index.php\/category\/amt\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2019\/09\/Capture.jpg?fit=953%2C498&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2019\/09\/Capture.jpg?fit=953%2C498&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2019\/09\/Capture.jpg?fit=953%2C498&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2019\/09\/Capture.jpg?fit=953%2C498&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":865,"url":"https:\/\/blog.amt.org.au\/index.php\/2018\/06\/14\/do-you-want-to-write-for-us\/","url_meta":{"origin":21,"position":4},"title":"Do You Want To Write For Us?","author":"admin","date":"14\/06\/2018","format":false,"excerpt":"Massage Therapists! We want to hear from you! We're inviting massage therapists to write for the AMT blog. Be it a personal story about your massage journey, a review, a discussion on modalities, a critical analysis of a hot topic in massage or something we haven't even thought of yet,\u2026","rel":"","context":"In &quot;AMT&quot;","block_context":{"text":"AMT","link":"https:\/\/blog.amt.org.au\/index.php\/category\/amt\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2018\/06\/chalkboard-620316_1920.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2018\/06\/chalkboard-620316_1920.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2018\/06\/chalkboard-620316_1920.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2018\/06\/chalkboard-620316_1920.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2018\/06\/chalkboard-620316_1920.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4223,"url":"https:\/\/blog.amt.org.au\/index.php\/2025\/09\/20\/21-resolutions-in-21-days-episode-11\/","url_meta":{"origin":21,"position":5},"title":"21 resolutions in 21 days &#8211; Episode 11","author":"admin","date":"20\/09\/2025","format":false,"excerpt":"With an elaborate scheme to strike it rich etched on his mind, slick con artist Danny Ocean contacts his friend and right-hand man Rusty the day he gets out of prison. And eager to get to work, the two partners in crime assemble a hand-picked team of specialists to rinse\u2026","rel":"","context":"In &quot;AMT&quot;","block_context":{"text":"AMT","link":"https:\/\/blog.amt.org.au\/index.php\/category\/amt\/"},"img":{"alt_text":"Hand drawn image of three means in suits under the caption \"Fall styles 1873\". It looks like it might be from a catalogue or magazine from the era.","src":"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-1.57.18-PM.png?fit=1200%2C936&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-1.57.18-PM.png?fit=1200%2C936&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-1.57.18-PM.png?fit=1200%2C936&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-1.57.18-PM.png?fit=1200%2C936&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-15-at-1.57.18-PM.png?fit=1200%2C936&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.amt.org.au\/index.php\/wp-json\/wp\/v2\/posts\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.amt.org.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.amt.org.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.amt.org.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.amt.org.au\/index.php\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":9,"href":"https:\/\/blog.amt.org.au\/index.php\/wp-json\/wp\/v2\/posts\/21\/revisions"}],"predecessor-version":[{"id":4270,"href":"https:\/\/blog.amt.org.au\/index.php\/wp-json\/wp\/v2\/posts\/21\/revisions\/4270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.amt.org.au\/index.php\/wp-json\/wp\/v2\/media\/109"}],"wp:attachment":[{"href":"https:\/\/blog.amt.org.au\/index.php\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.amt.org.au\/index.php\/wp-json\/wp\/v2\/categories?post=21"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.amt.org.au\/index.php\/wp-json\/wp\/v2\/tags?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}