{"id":2536,"date":"2020-04-08T09:00:00","date_gmt":"2020-04-07T23:00:00","guid":{"rendered":"https:\/\/blog.amt.org.au\/?p=2536"},"modified":"2020-04-08T11:40:14","modified_gmt":"2020-04-08T01:40:14","slug":"now-is-the-time-to-grow-your-business","status":"publish","type":"post","link":"https:\/\/blog.amt.org.au\/index.php\/2020\/04\/08\/now-is-the-time-to-grow-your-business\/","title":{"rendered":"Now is the Time to Grow Your Business"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">By Daniel O\u2019Sullivan<\/h2>\n\n\n\n<p>In treatment, business, and comments on Facebook, I try to keep things as simple as possible. So let\u2019s get a few things straight.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Everyone has the same amount of time<\/strong><strong><\/strong><\/h4>\n\n\n\n<p>Sure, people have kids, care for parents or work another job, but time is constant and the same for everyone.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2020\/04\/Turquoise-Happy-Summer-Quote-Instagram-Post.png?resize=383%2C383&#038;ssl=1\" alt=\"\" class=\"wp-image-2542\" width=\"383\" height=\"383\" srcset=\"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2020\/04\/Turquoise-Happy-Summer-Quote-Instagram-Post.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2020\/04\/Turquoise-Happy-Summer-Quote-Instagram-Post.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2020\/04\/Turquoise-Happy-Summer-Quote-Instagram-Post.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2020\/04\/Turquoise-Happy-Summer-Quote-Instagram-Post.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2020\/04\/Turquoise-Happy-Summer-Quote-Instagram-Post.png?resize=750%2C750&amp;ssl=1 750w, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2020\/04\/Turquoise-Happy-Summer-Quote-Instagram-Post.png?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><\/figure><\/div>\n\n\n\n<p>It is how you prioritise your time that makes the difference.<\/p>\n\n\n\n<p>You cannot complain about the slow growth of your business if you do not spend time on your business.<\/p>\n\n\n\n<p>If you are happy about the growth of your business, and not worried about the next few months then <strong>stop reading now<\/strong>. Otherwise keep reading because I have 2 excellent tools that I use to plan out the next 3 months.<\/p>\n\n\n\n<p>Look, I always agree that family and friends are more important and often will be top priority when it comes to using your time.<\/p>\n\n\n\n<p>But let\u2019s get serious.<\/p>\n\n\n\n<p>You probably have been \u2018granted\u2019 a heap of time due to cancellations because of \u2018the virus\u2019.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Now Let\u2019s Clear the Air<\/h4>\n\n\n\n<p>I am a \u2018masseur\u2019 (just to annoy you), and an Exercise Physiologist. But the majority of my work is still massage.<\/p>\n\n\n\n<p>I have a business coach, but it\u2019s not one<strong> <\/strong>that advertises themselves to massage business owners in various Facebook groups.<\/p>\n\n\n\n<p>I also worked for my mentor for over 10 years and had another mentor during that time. You may know them: <strong>Derek Zorzit and Alan Ford.<\/strong> (If not, check out massage therapy&#8217;s most famous bromance below.)<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Derek Zorzit and Alan Ford - Adventures in self care\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mFHdKIT7LE4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>I\u2019m still trying to grasp the notion of working <strong>ON<\/strong> your business, not <strong>IN<\/strong> your business, and of course, this comes back to time, and how you prioritise time, as we discussed earlier.<\/p>\n\n\n\n<p>In our business group we have a saying: \u2018<strong>to know and not to do is not to know\u2019.<\/strong><\/p>\n\n\n\n<p>I\u2019m the soul meat and vege winner for the family (try to avoid carbs). My wife Katherine has a bad back and chronic pain, so she has not worked for over 15 years. We adopted our daughter at the age of 5, after fostering her from 7 days old. We have had a number of other foster babies over the years to which we have passed onto Kin.<\/p>\n\n\n\n<p>Due to our family situation, I have no choice but to have a robust business that allows for growth as well as family time.<\/p>\n\n\n\n<p>I started working with Jason Pilgrim from <a href=\"https:\/\/www.facebook.com\/groups\/TheProfitablePractice\" target=\"_blank\" rel=\"noreferrer noopener\">\u2018The Profitable Practice\u2019<\/a> in May 2018. On 1 July 2019, I opened a standalone clinic of 73m<sup>2<\/sup>.<\/p>\n\n\n\n<p>I have a company but still do 97% of the work, with an admin team member doing 3 hours\/week and a contract EP who fills in when I\u2019m away.<\/p>\n\n\n\n<p>So, essentially, like many of you, I am a sole trader, but with some growth that needs to be addressed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Show Me the Data<\/h4>\n\n\n\n<p>I\u2019m going to show you the growth in my business over the past few years, although it\u2019s scary sharing data about my business.<\/p>\n\n\n\n<p>I know many of you have revenue amounts much greater than me, and many of you with revenue much less.<\/p>\n\n\n\n<p>It\u2019s not about the amount of money that I\u2019m showing you, it is about the planning and systems behind that growth.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"455\" height=\"314\" src=\"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2020\/04\/Annotation-2020-04-07-111026.jpg?resize=455%2C314&#038;ssl=1\" alt=\"\" class=\"wp-image-2539\" srcset=\"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2020\/04\/Annotation-2020-04-07-111026.jpg?w=455&amp;ssl=1 455w, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2020\/04\/Annotation-2020-04-07-111026.jpg?resize=300%2C207&amp;ssl=1 300w\" sizes=\"auto, (max-width: 455px) 100vw, 455px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">The Content Twister<\/h4>\n\n\n\n<p>There are many tools and systems in business. The one I\u2019m sharing with you today is called The Content Twister. With the extra time you have on your hands, The Content Twister will give you 56 pieces of content you can start sharing with your clients.<\/p>\n\n\n\n<p>Jason Pilgrim has a Facebook group called <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/groups\/TheProfitablePractice\" target=\"_blank\">\u2018The Profitable Practice\u2019<\/a>. If you like his style and overall business message, please join the group and even send him a private message. He will respond and answer your questions.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.dropbox.com\/s\/nwqkc76lpnehq4v\/20-3-2020_Daniel%20O%27Sullivan_Jason%20Pilgrim.mp4?dl\" target=\"_blank\">Watch the video<\/a> as Jason and I run through The Content Twister.<\/p>\n\n\n\n<p>The second tool I want to share with you is an Excel spreadsheet to plan out your weekly content distribution.<\/p>\n\n\n\n<p>I grabbed this spreadsheet from <a href=\"https:\/\/www.youtube.com\/user\/SunnyLenarduzzi\">Sunny <\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/user\/SunnyLenarduzzi\" target=\"_blank\">Lenarduzzi<\/a>, who has a great YouTube channel, and some fantastic videos on how to share your content on social media. She also has a video on <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=aAYbIH6xcMQ&amp;t=399s\" target=\"_blank\">how to use the spreadsheet on her Youtube channel<\/a>. <\/p>\n\n\n\n<p>I like to print both these tools and stick them on my wall next to my desk.<\/p>\n\n\n\n<p>Hey, thanks for getting to the end of this article. I have a heap more information about business I have learnt over the past few years.<\/p>\n\n\n\n<p>If this information helps, please let me know in the comments below, and Jason and I will nut out some more valuable tools and systems for you over the coming weeks or months.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Resources<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.dropbox.com\/s\/jkklmlvgflkxfrs\/GKG_Content%20Twister_v2%20%281%29.pdf?dl=0\" target=\"_blank\" rel=\"noreferrer noopener\">Get The Content Twister Here<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/sunnylenarduzzi.com\/contentcalendar\" target=\"_blank\" rel=\"noreferrer noopener\">Get The Content Calendar here<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">About the Author<\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-thumbnail\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2020\/04\/Daniel-O.jpg?resize=150%2C150&#038;ssl=1\" alt=\"\" class=\"wp-image-2540\" srcset=\"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2020\/04\/Daniel-O.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2020\/04\/Daniel-O.jpg?zoom=2&amp;resize=150%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2020\/04\/Daniel-O.jpg?zoom=3&amp;resize=150%2C150&amp;ssl=1 450w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure><\/div>\n\n\n\n<p><em>Daniel O&#8217;Sullivan is a foolish therapist. He continues to undercharge for his treatments which has resulted in lifelong clients he cannot get rid of.&nbsp;He is well educated, but has resided in the fact that most of his work is just making up crap on the day.<\/em> <em>He is well respected in the trailer reversing industry as he can reverse a trailer with one eye closed and one hand tied behind his back. Because of this his wife and daughter have decided to stick with him.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wondering what to do with all your spare time? Daniel O&#8217;Sullivan reckons you could do worse than spend it on your business.<\/p>\n","protected":false},"author":1,"featured_media":2544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[110],"tags":[127,595,425,592,594,593,591],"class_list":["post-2536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clinical-practice","tag-business","tag-daniel-osullivan-2","tag-growth","tag-jason-pilgrim","tag-plan","tag-sunny-lenarduzzi","tag-the-content-twister"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2020\/04\/Annotation-2020-04-07-112516.jpg?fit=941%2C398&ssl=1","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2992,"url":"https:\/\/blog.amt.org.au\/index.php\/2020\/12\/23\/are-we-there-yet-2\/","url_meta":{"origin":2536,"position":0},"title":"Are We There Yet?","author":"admin","date":"23\/12\/2020","format":false,"excerpt":"Phew! We've made it to the end of the longest year on record. But AMT's blog is gearing up for a HUGE 2021.","rel":"","context":"In &quot;AMT&quot;","block_context":{"text":"AMT","link":"https:\/\/blog.amt.org.au\/index.php\/category\/amt\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2020\/12\/20201218_095723-scaled.jpg?fit=1200%2C823&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2020\/12\/20201218_095723-scaled.jpg?fit=1200%2C823&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2020\/12\/20201218_095723-scaled.jpg?fit=1200%2C823&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2020\/12\/20201218_095723-scaled.jpg?fit=1200%2C823&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2020\/12\/20201218_095723-scaled.jpg?fit=1200%2C823&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":596,"url":"https:\/\/blog.amt.org.au\/index.php\/2018\/03\/07\/podcasts-and-facebook-and-twitter-oh-my\/","url_meta":{"origin":2536,"position":1},"title":"Podcasts and Facebook and Twitter, Oh My!","author":"admin","date":"07\/03\/2018","format":false,"excerpt":"A list of industry relevant podcasters, podcast episodes, Facebook pages to \"like\" and Twitter people to follow all in one handy location.","rel":"","context":"In &quot;Continuing education&quot;","block_context":{"text":"Continuing education","link":"https:\/\/blog.amt.org.au\/index.php\/category\/continuing-education\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2018\/03\/Podcasts-Facebook-Twitter.png?fit=560%2C315&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2018\/03\/Podcasts-Facebook-Twitter.png?fit=560%2C315&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2018\/03\/Podcasts-Facebook-Twitter.png?fit=560%2C315&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1631,"url":"https:\/\/blog.amt.org.au\/index.php\/2019\/05\/08\/the-top-10-of-being-a-massage-therapist\/","url_meta":{"origin":2536,"position":2},"title":"The Top 10 of Being a Massage Therapist","author":"admin","date":"08\/05\/2019","format":false,"excerpt":"Have you forgotten the basics of being a massage therapist? New to massage and want to learn what keeps massage therapists focused? We asked a bunch of wise massage therapists to tell us what they believe are the foundations of being a massage therapist.","rel":"","context":"In &quot;AMT&quot;","block_context":{"text":"AMT","link":"https:\/\/blog.amt.org.au\/index.php\/category\/amt\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2019\/05\/Massage-Club.png?fit=1200%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2019\/05\/Massage-Club.png?fit=1200%2C628&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2019\/05\/Massage-Club.png?fit=1200%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2019\/05\/Massage-Club.png?fit=1200%2C628&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2019\/05\/Massage-Club.png?fit=1200%2C628&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3608,"url":"https:\/\/blog.amt.org.au\/index.php\/2022\/05\/25\/meet-daniel-wonnocott-amt-board-member\/","url_meta":{"origin":2536,"position":3},"title":"Meet Daniel Wonnocott &#8211; AMT Board Member","author":"admin","date":"25\/05\/2022","format":false,"excerpt":"Think you already know a lot about the newest member of the AMT Board, Daniel Wonnocott? Think again!","rel":"","context":"In &quot;AMT&quot;","block_context":{"text":"AMT","link":"https:\/\/blog.amt.org.au\/index.php\/category\/amt\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2021\/08\/Meet-the-Board.png?fit=1200%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2021\/08\/Meet-the-Board.png?fit=1200%2C628&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2021\/08\/Meet-the-Board.png?fit=1200%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2021\/08\/Meet-the-Board.png?fit=1200%2C628&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2021\/08\/Meet-the-Board.png?fit=1200%2C628&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3504,"url":"https:\/\/blog.amt.org.au\/index.php\/2021\/12\/22\/amt-not-the-chairperson-summer-2021-message\/","url_meta":{"origin":2536,"position":4},"title":"AMT (not the) Chairperson Summer 2021 Message","author":"admin","date":"22\/12\/2021","format":false,"excerpt":"A reflection on the year that was.","rel":"","context":"In &quot;AMT&quot;","block_context":{"text":"AMT","link":"https:\/\/blog.amt.org.au\/index.php\/category\/amt\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2021\/12\/2021-xmas-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2021\/12\/2021-xmas-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2021\/12\/2021-xmas-scaled.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2021\/12\/2021-xmas-scaled.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2021\/12\/2021-xmas-scaled.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1698,"url":"https:\/\/blog.amt.org.au\/index.php\/2019\/05\/22\/do-i-have-to-stand-up-straight\/","url_meta":{"origin":2536,"position":5},"title":"Do I Have to Stand Up Straight?","author":"admin","date":"22\/05\/2019","format":false,"excerpt":"Have you ever told a client they have upper crossed syndrome and proceeded to treat accordingly? Should postural correction be a treatment goal? Daniel Wonnocott encourages Massage Therapists to rethink postural assessment and start asking more questions.","rel":"","context":"In &quot;Clinical Practice&quot;","block_context":{"text":"Clinical Practice","link":"https:\/\/blog.amt.org.au\/index.php\/category\/clinical-practice\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2019\/05\/south-africa-927280_1920.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2019\/05\/south-africa-927280_1920.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2019\/05\/south-africa-927280_1920.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2019\/05\/south-africa-927280_1920.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/blog.amt.org.au\/wp-content\/uploads\/2019\/05\/south-africa-927280_1920.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.amt.org.au\/index.php\/wp-json\/wp\/v2\/posts\/2536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.amt.org.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.amt.org.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.amt.org.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.amt.org.au\/index.php\/wp-json\/wp\/v2\/comments?post=2536"}],"version-history":[{"count":3,"href":"https:\/\/blog.amt.org.au\/index.php\/wp-json\/wp\/v2\/posts\/2536\/revisions"}],"predecessor-version":[{"id":2545,"href":"https:\/\/blog.amt.org.au\/index.php\/wp-json\/wp\/v2\/posts\/2536\/revisions\/2545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.amt.org.au\/index.php\/wp-json\/wp\/v2\/media\/2544"}],"wp:attachment":[{"href":"https:\/\/blog.amt.org.au\/index.php\/wp-json\/wp\/v2\/media?parent=2536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.amt.org.au\/index.php\/wp-json\/wp\/v2\/categories?post=2536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.amt.org.au\/index.php\/wp-json\/wp\/v2\/tags?post=2536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}