So why a blog for AMT?

By Michelle McKerron

Hello and welcome to the shiny new AMT blog!

Massage therapists are such a diverse group of people. Age, gender, ethnicity, culture, training, access to resources, and client demographics and needs all mold us into really different therapists. But within this rich diversity we all share a single, unifying goal – to provide care for people that will help them move into a better physical or mental space.

Delegates at the 50th anniversary workshop on respiration.

So, how does AMT best provide information and support to members who are busy looking after their clients, while accommodating the need to keep things relevant and accessible? Moving forward, we believe it is in the form of a blog!

So, what’s a blog? I am no expert – I trust my hands more than the internet most of the time! But here’s a quick overview. The term ‘blog’ is short for ‘weblog’ which, simply put, is an online journal. Blogs consist of a series of posts made by one or more ‘bloggers’. The posts appear in reverse chronological order, with the most recent post at the top of the main page. Readers can easily scroll back through the blog to read older entries.

It’s an easy way for us to disseminate articles and information, and an accessible way for you to get that information. AMT can also use the blog to inform and educate the public about our Association and the valuable contribution that our members make within the healthcare domain. Blogging gives us the opportunity to connect and network, and even teach others. It also gives AMT a voice on the world stage; this was something that was difficult to achieve with AMT’s print journal, In Good Hands, which could only reach a much smaller, local audience. We aim to inject some Australian voices into the international dialogue and join the conversation about where the practice of massage therapy is heading.

The great news is that the blog is free for everyone to read and, if you enjoy the articles or think they might even have value for your clients, you can easily share content on your social media pages or email them at the click of a button. Most importantly, if you don’t want to miss a post, please subscribe using either of the subscription links in the right hand side bar next to this post and we’ll make sure you’re notified when every delicious post lands. (You can subscribe to the RSS feed or via email).

Delegates at the 50th anniversary celebrations last year.

The AMT blog will bring you one fabulous article each week. Each article will be industry relevant, up to date and showcase what massage therapists have been discussing across social media. There will also be news from the AMT office and messages from the Chairperson, plus book/study reviews, case studies, clinical articles and profiles of members. You will be able to thoroughly digest individual posts over a quick cuppa or between clients.

Doesn’t it sound great?

While we say hello to the AMT blog, we must say a fond “see ya later, alligator” to a faithful and familiar friend. The quarterly AMT Journal In Good Hands is leaving us for retirement. The format and look of the journal had become tired and dated, and was in dire need of a refresh. In practical terms, though, the cost of producing and mailing In Good Hands is better spent on giving AMT members a better experience from their Association. In place of the Journal, we will be publishing a yearbook which will feature the best clinical articles from the AMT blog and longer, peer-reviewed articles that are better suited to a print format. We aim to make the AMT yearbook a publication that you will be proud to display in your clinic. The annual publication cycle will give you the time to dip in and out of articles at your leisure, and get full value out of the content. Throughout the year, this blog will allow you access to more frequent, bite-sized and timely chunks of content, without AMT being constrained by publication deadlines. There’s an immediacy and responsiveness in online publishing that we just cannot match in print.

We’re excited about the upcoming articles we’re going to share on this blog but we’re looking for different voices to give us their perspective so we need your help. Do you have an article you’re itching to write? Is there someone you want to hear from or read an article by? Is there a topic you want to know more about? Please let us know in the comments below or via

We will see you back here next week!

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  1. please subscribe me

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