Image shows a woman with a sad face, arms crossed and slumping onto a table, with a jar in front of her that contains a small amount of small change.

If You Charged $100 per hr in 2020 and Haven’t Raised Your Rates Since, You’re Actually Only Earning $83 Now

If you’re basing your rates on what clients “can afford” or what “feels fair” without doing the maths on your actual costs and inflation, you’re running your business on vibes.

In this week’s blog post, Anna Mitchell outlines why vibes, like ‘exposure’, don’t pay the bills.

Have you ever tried to pay for anything in vibes only to see just how fast the reality cheque bounces?

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Image of Australian money. There is a bright orange $20 note in the foreground and an array of $50 notes underneath it.

Feeling undervalued? Change is coming and, thankfully, it’s not small …

Have you ever felt undervalued? You may not have encountered the expression “gender-based undervaluation” but, as a massage therapist, you’ll have felt its effects regardless of your gender. Please read our micro-blog, which provides a brief overview of the Fair Work Commission’s ongoing project to address gender-based undervaluation in modern Awards.

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1907 image of a slightly forlorn looking chimpanzee sitting at a typewriter with their right index finger hovering above a key. The image is credited to New York Zoological Park.

So you think you can AI? AMT’s New Position Statement on use of Artificial Intelligence

When the robot uprising finally happens, we want to make sure it doesn’t start with your client notes accidentally being uploaded to SkyNet.

In a future where deep tissue work triggers the awakening of a quantum neural network that thinks it’s a qualified remedial massage therapist, AMT’s new position statement on artificial intelligence may be the only document standing between civilisation as we know it and a dystopian future where rogue AI programs diagnose every MSK condition as “restricted fascia”.

Wait …

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Butterfly perched below a row of chrysalises.

Is massage having its subluxation moment?

We asked AI to write a janky poem about the latest AMT blog. The result is jankier than we expected. 10/10 recommend that you just skip straight to our latest blog post by Aran Bright.

If it doesn’t hurt, it’s just a rub,
A gentle tickle at the pub.
But dig right in—ignore the screams—
That’s how you realign their dreams.

A knot, a lump, a gnarly mass,
Must beat it down, or let it pass?
The client grunts, “No pain, no gain
I’ll grit my teeth and bear the pain.”

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Picture of a large and complicated Rube Goldberg machine in an exhibition.

Beyond Individual Branding: Strengthening Massage Therapy’s Professional Identity

Massage therapy is a diverse field, encompassing clinical settings, wellness, and relaxation services. While this diversity is a strength, it is also a barrier to establishing a solid, unified professional identity. Dan Wonnocott explores the challenges and opportunities around solidifying the industry brand.

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