Conference banner promoting the conference theme of Partners in Healthcare, showing a series of colourful silhouettes of people linking hands.

AMT Virtual Conference 2025: Strengthening Massage Therapy’s Role in Healthcare

Look. There are not enough synonyms to convey our joy at launch the 2025 AMT Annual Conference Program. Please send us your best suggestions, ideas, thoughts, inspirations and feedback.

Share this post:
Continue Reading



Image shows a collection of spoons strewn across a wooden table.

The 12 Spoons Theory

“When I started to use the Spoon Theory, I started to be kinder to myself, I stopped feeling guilty, hitting myself over the head for being lazy or imagining how I felt. It gave me a tool to organise my days and, very importantly, a way to explain to family and friends how I felt.”

Eva-Lena Crothers Ericson introduces us to Spoon Theory and explains how it can help therapists better support their clients experiencing chronic illness and pain.

Share this post:
Continue Reading


Directory which shows AMT's name and suite number at the Ultimo Head Office.

Leaving Home, Returning Home

After 60 years of operation, AMT has officially ditched the office and gone fully remote. Spoiler alert: it involved eight secure destruct bins, some very accusatory filing cabinets, and at least one bulldog with epic farts. Here’s how we finally achieved the paperless office dream (mostly).

Share this post:
Continue Reading



Image shows a woman with a sad face, arms crossed and slumping onto a table, with a jar in front of her that contains a small amount of small change.

If You Charged $100 per hr in 2020 and Haven’t Raised Your Rates Since, You’re Actually Only Earning $83 Now

If you’re basing your rates on what clients “can afford” or what “feels fair” without doing the maths on your actual costs and inflation, you’re running your business on vibes.

In this week’s blog post, Anna Mitchell outlines why vibes, like ‘exposure’, don’t pay the bills.

Have you ever tried to pay for anything in vibes only to see just how fast the reality cheque bounces?

Share this post:
Continue Reading